Once you have you website finished for launching and live on the internet, you will have to start getting traffic and customers. One of the first places to start is with search engine submission. The big main search engines are Google, Msn, and Yahoo, and these engines drive 90% of the internet traffic on the web. But that still leaves around 10% with the smaller search engines which is also worth pursuing.
THE BIG THREE: Submiting to Google is easy and free. Just follow this link and enter your main page details only. Normally it will take anything from one week to one month to get listed. Google also offer a web master page where if you sign up you can get a lot of useful information about your site. Click here for Google submission. Next is Yahoo, and again it's free, but you have to open a Yahoo account, which takes about 5 minutes. Click here for Yahoo submission. Finally there is Msn. Click here for Msn Submission.
NOW FOR THE OTHERS: There are 100's of smaller search engines, and submitting to all of them will take time. Fortunatly a number of SEO companies offer a free site submission service to a lot of them. The submission is automatic and takes just seconds. It is a good idea to do a monthly submission to these smaller ones, as they sometimes de-list sites. Click here for free submission.
SPECIALIST SEARCH ENGINES: If your site sells or is about a non mass market specialized product it is a good idea to find search engines that cater for that type of product. They are out there, and are a very good way to generate very good quality traffic, but as I don't know what you are selling, you will have to find them yourself. If you need some help send me an email to firstname.lastname@example.org
How Search Engines Work
Some engines ask you to just submit the domain ie. http://www.yourdomain.com/ while others allow individual page submissions. Always read the submission guidelines before submitting as doing it wrong may get your site rejected or banned.
Once a page has been submitted, the search engine uses a software SPIDER to look at the site. This program extracts different pieces of information from the site such as MetaTags content, the text on each page, text contained in comment tags, image alt tags and form tags. Each search engine is different when it looks for the information. They also look at links on each page and may add those links to their database for spidering at a later date. Spiders prefer text links rather than image maps and redirected links such as those used in redirection scripts. Any links with variable identifiers such as ? will not be followed as these could lead the spider into infinite loops within the site, or to hundreds of different versions of the same page.
The search engine spider examines the code on the page and extracts text from the programming code. The text is then examined to assess the theme of the page. They look at which words appear regulary throughout the page. Words appearing in Metatags, link anchor text and emphasised text such a bold or italic words on the page. These give the engine an indication of the overall theme of the page so that a search for 'cars' will bring back lots of pages with cars appearing in them.
After matching the users search query with those pages in the search engine database, it has to decide which pages are most likely to be of use to the surfer. Each search engine has it's own ALGORITHM or mathematical calculation which gives more importance to words appearing for instance in Metatags than words on the page. Each engine is looking for what they believe is the best match for the user. By grading each page according to their algorithm the engine is able to decide that page A is a closer match than page B for this user.
Engines also look at off-page criteria such as the number of links pointing to a site and whether those linking pages are also relevant to the search. Other factors include the age of the page and whether it is listed in edited directories such as Yahoo and Looksmart.
Pages which contain little text because of the use of images or flash animation are unlikely to do well on search engines as they give the spider little to read and therefore little to assess what the page is about. Search engines cannot read text contained within an image or animation, Similarily they struggle as words become more deeply buried within lots of tables. Your web site designers may have created a fabulous looking site, but is it search engine friendly?
Text is king for the search engines. Anything which gets in the way of descriptive text about your products will affect the position achievable on the engines. A search engine friendly site consists of plain text with the targeted phrases repeated throughout the page. However, compromise is always necessary in the design. Some techniques though demolish any chance of a top ranking site and the sales this would produce.
In addition to search engine submission, website directories are a great place to get listed, and these will also help improve your ranking and positioning in the big engines. Check out our web directory page here!
Have a problem? need an answer? want help? Get it here!